YOOX.COM celebrates Earth Day 2012 with a new look YOOXYGEN
This year, yoox.com celebrated International Earth Day (April 22nd) with a series of new projects underlining the
importance of ecological responsibility in every facet of everyday life. At the center of this year’s celebrations,
YOOXYGEN - yoox.com’s eco-friendly initiative, is delighted to announce the launch of Livia Firth’s ECO-AGE shop-inshop.
An online shopping destination for socially responsible, fashion-savvy shoppers – each season ECO-AGE’s shop-inshop
will play host to the latest and best creations from the world of eco-fashion and lifestyle, chosen by Livia Firth
especially for YOOXYGEN.
‘I have always believed that smart sustainable design with a lighter, cleaner impact should be both beautiful and
accessible,’ says Livia Firth who has recently wowed fashion critics by bringing her style to the international awards
season, ‘I want to make the very best available to buy easily. The opportunity to team up with pioneers of eco commerce
and design, Yooxygen was just too good to resist.’
For ECO-AGE (shop-in-shop) spring-summer 2012 selection, Livia Firth brings together leading names in eco-fashion
with niche brands to create the essential wardrobe that just happens to be sustainable. Brands include après-plage looks
by Beach Candy; cutting edge eco shoe design from Beyond Skin; unique African-made bags by Carmina Campus;
classically refined dresses by Eloise Grey; clutches and sunglasses in bamboo and vine by Kayu; eye-catching ethical
heels by Mink, elegant eco sandals by Olsenhaus and casual separates in organic cotton by Stewart and Brown.
In addition, from September 2012, ECO-AGE will showcase Livia Firth Designs (LFD) – a small collection of luxury
clothes and accessories designed by Livia herself. ‘I have been lucky enough to be involved in designing a number of
eco accessories in the past. LFD will represent my first consolidated collection and I am hugely excited,’ she says.
Alongside the launch of the ECO-AGE shop-in-shop, YOOXYGEN celebrates Earth Day with contributions from:
THE ECO-STYLE GUIDE by Above Live
Above Live (the first online community dedicated to preserving the endangered beauty of our earth through a responsible
life-style) accompanies us on a voyage through the world of ‘green-fashion’ through a selection of products from the
YOOXYGEN catalogue, explaining the different types of ecologically sustainable fashion production methods and
GREEN UP BY VIVIENNE WESTWOOD & Gisele Bündchen
YOOXYGEN renews its support for the Green Up project, developed by UNEP (United Nations Environment
Programme) in collaboration with designer Vivienne Westwood, against the continued problem of deforestation.
To celebrate Earth Day, YOOXYGEN presents a special video message from top model Gisele Bundchen, ‘UN Goodwill
Ambassador for the Environment’.
The ‘Tree-shirts’ designed by Vivienne Westwood are available exclusively on yoox.com and all proceeds go directly to
GREEN CROSS INTERNATIONAL - SMART WATER FOR GREEN SCHOOLS
YOOXYGEN continues its supports of the Green Cross International initiative to provide clean drinking water and
promote hygiene-sanitary education for children and their communities. The main ambition behind Smart water for green
schools is to reach out to populations living in drought-affected areas worldwide, in different towns, regions and